Privacy Policy

1. Introduction

Yard Group LLC ("Company," "we," "us," or "our"), operating as The Yard Academy, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase our products, or interact with our services.

By using our website or purchasing our products, you consent to the data practices described in this policy.

2. Information We Collect

Information You Provide

We may collect the following information that you voluntarily provide to us:

• Account information: Name, email address, and password when you create an account or make a purchase
• Payment information: Billing address and payment details (processed securely through our third-party payment processor — we do not store your full credit card number)
• Communication data: Any information you provide when contacting us via email or support channels

Information Collected Automatically

When you visit our website, we may automatically collect:

• Device information: Browser type, operating system, device type
• Usage data: Pages visited, time spent on pages, referring URLs, click patterns
• IP address: Your internet protocol address
• Cookies and tracking technologies: See Section 6 below

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your purchases
• Provide access to digital course content and materials
• Send transactional emails (purchase confirmations, access instructions)
• Respond to customer support inquiries
• Send marketing communications (only with your consent; you can opt out at any time)
• Improve our website, products, and services
• Analyze usage patterns and optimize user experience
• Comply with legal obligations

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Payment processors: To process your transactions securely
• Course platform providers: To grant you access to purchased content (e.g., Circle.so or similar learning platforms)
• Analytics services: To understand website usage and improve our services (e.g., Google Analytics)
• Advertising platforms: We use the Meta (Facebook) Pixel to measure ad effectiveness and serve relevant ads. See Section 6 for details.
• Legal compliance: When required by law, court order, or governmental authority

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including providing continued access to purchased courses and materials. If you request account deletion, we will remove your personal data within 30 days, except where retention is required for legal, accounting, or legitimate business purposes.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Help us understand how visitors use our site
• Advertising cookies: Used to measure the effectiveness of our advertising campaigns (including the Meta/Facebook Pixel)

The Meta (Facebook) Pixel is installed on our website. It collects data about your browsing activity to help us measure the effectiveness of our Facebook advertising and serve you relevant ads on Facebook and its partner platforms. You can learn more about Facebook's data practices at facebook.com/privacy/policy.

Most browsers allow you to control cookies through their settings. Disabling cookies may limit your ability to use certain features of our website.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data
• Opt-out: Unsubscribe from marketing emails at any time via the unsubscribe link in any email
• Data portability: Request a machine-readable copy of your data

To exercise any of these rights, contact us at support@theyardacademy.com.

9. Children's Privacy

Our products and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. Third-Party Links

Our website may contain links to third-party websites or services (e.g., Shopify, Facebook, Google). We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party services you access through our site.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Yard Group LLC
312 W 2nd St #4056
Casper, WY 82601
Email: support@theyardacademy.com